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Research

RESEARCH INTERESTS

  • Innovation Strategy and Policy
  • Economics of Technological Innovation and New Product Development
  • Empirical Industrial Organization / Applied Microeconometrics
  • Quantitative Marketing Research
  • Big Data Science

WORKING PAPERS

  • Kim, Namil, Wonjoon Kim, Jihwan Lim, and Joonhyuk Yang, “What leads you to buy a daily deal? The effects of minimum quantity and social influence on Daily Deals,” 
  • Jo, Anna, Jiyoung Ryu, Kwangyeol Baek, Posong Yang, Wonjoon Kim, and Jaeseung Jeong, “Heterogeneous Effect of Cause-related Marketing in Corporate Crisis Management: Functional MRI Approach,” 
  • Euiseok Kim and Wonjoon Kim, “Discipline Mobility and Scientific Productivity: Scientists at Academic Research Centers” 
  • Kim, Wonjoon, Ohchan Kwon, and Euiseok Kim, “Disciplinary Mobility of Academic Scientists: Is there an Easier Way to Innovate?” 
  • Kim, Younghwan, Wonjoon Kim, Minsung Park, and Taeyong Yangn, “Public Policy and National Entrepreneurship: Evidence from OECD Countries” 
  • Cho, Changyeon, Wonjoon Kim, and Minki Kim, “The Evolution of Nuclear Power Plant Technology: By multi-dimensional perspectives” 
  • Lee, Hyeokseong and Wonjoon Kim, “Architectural or Radical Innovation for Product Convergence: An Exploratory Study of the Early-stage of Camera Phone Market”
  • Park, Hyunsik and Wonjoon Kim, “How affect influence choice in larger assortment?”
  • Yoo, Jaewon, Wonjoon Kim, and Josh Ackerman, “Helping Hands to Bear the Burden of Choice: Recommendations from Similar, but Not Close, Others Reduce Choice Difficulty” 
  • Kim, Songmi and Wonjoon Kim, “Mobile Platform and Social Media Advertisement” 
  • Kwak, Kiho and Wonjoon Kim, “How do latecomer firms achieve catch-up in sectors with incremental innovation? Different catch-up strategies of large and small firms in the capital goods industry”
  • Lee, Sanghoon and Wonjoon Kim, “Knowledge Network Dynamics in a Mobile Ecosystem: A Patent Citation Analysis”
  • Kim, Namil and Wonjoon Kim, “The Confounding Effect of Network Dependency on Centrality Measures”
  • Suh, Jong Hwan and Wonjoon Kim, “Investigating Patent Statistics for Predicting Radical Innovations of Pharmaceutical Firm: A Machine Learning Approach”
  • Lee, Sanghoon, Hyeokseong Lee, and Wonjoon Kim, “The Effect of an Alliance Network on Firm Performance in the Biopharmaceutical Industry”
  • Lee, Injeong and Wonjoon Kim, “How to interact within science parks in order to improve industrial performance? - comparing research park and industrial park through social network analysis”
  • Kwak, Kiho and Wonjoon Kim, “The complementary multi-platforms in growing innovation ecosystem: evidence from 3D printing technology”
  • Park, Hyunsung, Hyeokseong Lee, and Wonjoon Kim, “The Positioning of Countries in Global Value Chains (GVC) and Its Effect on Economic Growth: In the case of developing countries”
  • Clugston, Christopher and Wonjoon Kim, “The Unintended Consequences of eBay v. MercExchange: An Empirical Study of the Afterffects”
  • Jung, Yoonjung and Wonjoon Kim, “The Dynamic Patterns of Interdisciplinary Research of Korean Innovation Cluster: Network Analysis of Daedeok Innopolis”
  • Cha, Jaehee, Sean Flynn, and Wonjoon Kim, “Patterns of innovation in mobile instant messaging services: The cases of Korea and Japan”
  • Kwak, Doyeon and Wonjoon Kim, “Social Resource, Social Potential, and Social Capital: The Conversion of Online and Offline Social Resource into Social Capital”
  • Kim, Daehyun, Namil Kim, and Wonjoon Kim, “Effects of patent protection on the firms' market value: the case of renewable energy sector”

WORK IN PROGRESS

  • “Choice Overload under the Context Dependent Preference” with Namil Kim
  • “The effect of structural holes on the corporate performance and Strategic alliances network in pharmaceutical industry” with Jihae Yoo 
  • “Review Rating and DNA coding” with Hyungjoon Kim 
  • “Effectiveness of Advertisements Featuring Social Context on Social Network Sites” with Jiyoung Kim 
  • “Destroying the Chasm? Empirical Model of Identifying the Consumer’s Innovation Resistance in High-Tech Driven Markets” with Minki Kim 
  • “The Role of Firms’ Strategic Innovation Decision in Shaping Patient Welfare in Pharmaceutical Industry: Innovate or Imitate?” with Paris Cleanthaus and Dick R. Wittink,
  • “Market Driven Innovation in Pharmaceutical Market: Market Driven or Marketing Driver?” with Paris Cleanthous


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